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Quarter of Europeans less likely to visit Britain

More than a quarter of EU citizens say they are less likely to visit the UK on holiday, or buy British goods or services, as a result of the Brexit poll, according to a major new Ipsos survey.

Nearly one in six also say they are less likely to consume British culture from TV, films, books or music.

The survey was carried out among online adults aged under 65 in in Belgium, France, Germany, Hungary, Italy, Poland, Spain, Sweden, as well as in the UK and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa).

It provides the first measure of international public opinion since the referendum.

Wrong decision

Fifty-eight percent of respondents in EU countries said they think Brexit is the wrong decision for the EU, 55 percent think it is the wrong decision for Britain and 50 percent think it was the wrong decision for their own country.

The Polish (58 percent), Spanish and Swedish (both 55 percent) are particularly likely to think it’s a bad decision for their own country.

Countries outside the EU are generally less concerned – and most notably, a majority of those in Russia (54 percent) think it was the right decision for Britain: this is significantly higher than Britons who think it was the right decision (only 38 percent).

Brexit backlash

The most alarming finding for the British economy related to a potential Brexit backlash. While Ipsos stresses that there is no sign of a concerted boycott of the UK or its goods, it found that 26 percent across the 8 EU countries are less likely to visit the UK on holiday. The most deterred are Italians with 37 percent saying they are less likely to visit.

Similarly, 27 percent say they are less likely to buy British goods or services, with again Italy most likely to say they are less likely to buy British at 43 percent.

Seventeen percent of respondents across the EU countries said they are less likely to consume British culture from TV, films, books or music.

Worrying outcome

Bobby Duffy, managing director of the Ipsos MORI Social Research Institute, said:

“The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with.

“There is not wholesale panic – in fact fears of a ‘domino effect’ seem to be receding.

“There is, however, no doubt that the majority in Europe see it is a worrying outcome, one that brings risks for the UK, the EU and their own country. But the survey also shows there is no one opinion on this in the EU and beyond.

“There seems to be little sign of outright antagonism from the EU public, but a minority already say they may avoid British goods and visits to the country. Divorce is hard, and the UK already has a reputation as an awkward partner – a backlash among the public in the EU is the last thing the UK economy can afford.”

Ipsos conducted 12,525 interviews between 24 June and 8 July among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other countries






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